Promotional & Incentive Programs
IMCO offers a range of product promotion and Member sales incentive programs to assist our Member distributors in enhancing their market presence and increasing market share. IMCO assists Vendors with designing, promoting, implementing, and tracking components of their promotional and incentive program initiatives.
Member Incentive Program (MIP)
The MIP provides an additional marketing opportunity for our Vendor partners to offer extra incentives to IMCO Members, driving compliance, building loyalty, and growing sales. The program runs on a calendar year basis, with promotions able to commence at any time. Members are encouraged to elevate their purchasing efforts through this exclusive program and are rewarded with earned incentives at the IMCO annual Convention.
Sales Emphasis Line (SEL)
The IMCO SEL (Sales Emphasis Line) program enables Vendors to develop a focused marketing strategy aimed at increasing market share and recognition as Prime Vendor Partners of IMCO. The SEL Program features exclusive initiatives, special mailings, newsletter content, targeted email communication, and an enhanced web presence to drive Member participation. Additionally, SEL Vendors are invited to participate in various sales training opportunities and attend the annual Power Meeting with IMCO Member advisors.
EPIC PROGRAM (Equipment Performance Incentive Contest)
The IMCO EPIC Program is a year-long, capital equipment sales program designed to increase Vendor sales while rewarding the top performing Member representatives with incentive prizes. Reps will earn points based on the sale of specific participating products, as well as for participating in sales training activities and Vendor ride days. The EPIC program follows the calendar year. Vendors will benefit through enhanced Member interaction, exposure from promotional activities, and focus on monthly program updates.
