Marketing & Educational Opportunities
IMCO provides a number of diverse marketing and education programs to reach and educate IMCO Members and their sales representatives. These marketing tools, including design and advertising services, help our Vendors promote their company and products to our Members and their customers.
AccessIMCO.com
AccessIMCO is the exclusive online portal where Member Distributors go to learn about Vendors and their products by accessing Vendor Vaults, contracts and pricing, new products, Weekly Monitor updates, educational resources and videos, and much more. Vaults provide a dedicated platform to feature your product literature, promotions, Vendor Sales Rep Rosters, IDC product ads, cross references, and image library. The Vendor Portal provides a comprehensive platform to view analytics on Member interactions with your Vault and assess the effectiveness of your marketing efforts.
IMCO Design Center (IDC)
The IMCO Design Center (IDC) is custom, web-based design tool that empowers IMCO Members to create high-resolution, customized flyers using your promotions and product ads. Members can choose from multiple templates to design single or multi-page flyers, adding their company name and logo, representative contact details, custom product and pricing information, and clip art to highlight special offers and healthcare awareness campaigns.
Member List/Member Vaults
Vendors have access to a comprehensive list of IMCO Member Distributors, their key market compositions, and contact information. Vendors also have access to Member Vaults, which serve as a vital communication tool between Vendors and Distributors. Vault offer valuable insight such as detailed contact information, which marketing and sales tools are most useful, and how to best serve Members.
Weekly Monitor
Members receive an email update each week featuring new products and promotions, Vendor updates and announcements, and contract renewals and pricing. These are also featured in “What’s New” on the Dashboard and posted and archived on AccessIMCO.com. Each Vendor’s update also get posted in their Vendor Vault. Recipients include owners, as well as those in management, purchasing, inside/outside sales, and customer service.
Quarterly Beat Newsletter
This quarterly newsletter is an exclusive publication for all IMCO Members and is distributed to hundreds of key decision-makers each quarter. The Quarterly Beat is available to IMCO Members in hard copy and in digital format on AccessIMCO.com. Our staff will work with you to develop informative and educational articles to help our Members successfully promote and sell your products.
Pathway to Profit Webinar Series
IMCO collaborates with our Vendor Partners to develop concise, impactful 30-minute webinars designed specifically for our Membership. These webinars offer a virtual platform for Vendor Partners to engage with Members on a strategic level—highlighting the value and solutions your products provide. This format also allows you to share insights into your product portfolio and broader market trends, enhancing Members’ ability to serve as informed, valuable resources to their customers.
Advertising Opportunities
Looking for a practical way to get your product or message in front of a large, targeted audience of Medical Supply Distributors? We offer a variety of targeted advertising opportunities for our IMCO Vendors to further market their products to our Membership.
E-Commerce Data
IMCO has created a robust E-Commerce Product Database for our Members that gives them a powerful tool to promote and sell your products 24/7. This will drive more sales from existing Members and increase compliance.
Promotions and New Product Introductions
If you have a special promotion or new product introduction, IMCO can help you reach our Members with ads or editorial content in a variety of Member email publications, featured banner ads and/or featured videos on the AccessIMCO Member portal, targeted email marketing campaigns, and promotional development.