REACH
Extend Your Reach Through Independent Distribution
Connect with IMCO’s network of independent medical distributors serving healthcare markets across the country. Vendor Partners can reach Member organizations and the sales professionals who bring products and solutions to their customers.
Member connections · Distributor profiles · Sales team engagement
RELATIONSHIPS
Build Connections That Create Opportunity
Meet the leaders, decision-makers, and sales teams who represent your products in their markets. IMCO creates opportunities throughout the year to discuss priorities, share product knowledge, and develop direct working relationships.
National Convention · Power Meeting · Sales Training for Success
EFFICIENCY
Make It Easier to Engage Members
Keep your products, promotions, and sales resources accessible through established IMCO channels. Give Member teams a place to find current information while using targeted communications and education to bring attention to timely opportunities.
Year-round visibility · Targeted communications · Product education
PARTNERSHIP
Put a Strategy Behind Your Presence
Work with IMCO to align marketing, education, Member engagement, and promotional activity with your goals. A Vendor Partnership provides ways to stay involved throughout the year and help Member teams understand and represent your products.
Marketing planning · Product education · Promotions · Member engagement
VENDOR ENGAGEMENT
TURN ACCESS INTO
ENGAGEMENT.
Getting in front of distributors is only the beginning. AccessIMCO, our Member portal, gives your company a year-round presence through your Vendor Vault—a dedicated space for your product information, contacts, promotions, and sales resources. Targeted communications and education give Members more reasons to discover and engage with your products.
AccessIMCO · Vendor Vaults · Email Campaigns · Weekly Monitor · Webinars · IMCO Design Center
Stay Visible
Maintain a year-round presence through AccessIMCO, your Vendor Vault, targeted communications, and IMCO marketing channels.
Educate & Equip
Share product knowledge, training, and marketing collateral that help Member sales teams understand and confidently represent your products.
Create Momentum
Use promotions, incentives, and targeted campaigns to build interest in your products and support your sales objectives.
RELATIONSHIPS
Business Grows Through Relationships.
IMCO creates opportunities for Vendor Partners and Members to meet directly, learn from one another, and build working relationships. From strategic meetings and sales training to the National Convention, these conversations can uncover new opportunities and strengthen existing partnerships.
National Convention
Connect with Member leaders and sales teams, showcase your products, and develop relationships through trade show conversations, education, and networking.
Power Meeting
Selected Vendor Partners meet directly with IMCO Market Advisors to discuss Member needs, market priorities, and growth opportunities. Participation is by invitation.
Sales Training for Success
Help Member sales teams connect your products to customer needs through webinars and in-person opportunities, including Sales Training for Success.
VENDOR GROWTH PROGRAMS
CREATE MORE REASONS FOR MEMBERS TO ENGAGE.
Focused incentives and added support can help Vendor Partners bring more attention to their products and encourage Member participation.
Reward Purchasing Performance
Develop a Member Incentive Program aligned with your sales goals to encourage product focus, purchasing participation, and loyalty.
Build Visibility & Product Focus
The Sales Emphasis Line program combines targeted marketing, enhanced visibility, and Member engagement opportunities to support your growth strategy.
Support Capital Equipment Sales
The Equipment Performance Incentive Contest rewards Member sales representatives for participating equipment sales and engagement in training activities.
LET'S GROW TOGETHER.
Looking to expand your reach, strengthen distributor relationships, and create more opportunities in the independent channel? Let’s talk about how an IMCO Vendor Partnership can support your goals.
- Introduce a new product
- Strengthen distributor relationships
- Educate Member sales teams
- Build year-round visibility